B2B GTM STRATEGY & ADVISORY
The signal is there.
Are you missing it?
We help growth-stage B2B technology companies uncover what buyers value, align leadership around a clear narrative, and build repeatable systems teams can execute.
THE CHALLENGE
Growth doesn't break from lack of effort.
It breaks when teams lose connection to what customers actually care about.
Messaging Doesn't Resonate
What sounds compelling internally doesn't connect with buyers.
GTM Teams Aren't Aligned
Leadership, product, marketing, and sales operate from different assumptions.
Decisions Become Opinion-Driven
Internal consensus replaces customer reality.
AI Amplifies the Problem
More output doesn't create more clarity.
WHY THIS HAPPENS
The challenge isn't collecting customer insight.
It's turning it into decisions.
Most companies already collect customer signal. The problem is that those insights rarely become a shared understanding across leadership, product, marketing, sales, and customer success. Without that shared understanding, messaging drifts, priorities compete, and growth slows.
OUR POINT OF VIEW
The companies that scale fastest have three things.
01
Clear
Narrative
Everyone understands the story and communicates it consistently.
02
Strong
Alignment
Leadership and GTM teams operate from shared priorities and customer reality.
03
Deep Customer Understanding
Decisions are grounded in customer signal, not internal assumptions.
OUR SERVICES
Five ways we work with B2B technology companies.
Each engagement is designed for a specific inflection point.
GTM Signal Audit
"Something is off but we're not sure where."
A clear diagnosis of where your narrative, positioning, and GTM assumptions have drifted from what customers actually value – plus a prioritized view of where to focus next.
Executive Positioning Workshop
"We aren't aligned on the story."
A shared leadership understanding of customer priorities, competitive positioning, and the narrative the company will stand behind, with the customer evidence to back it up.
Narrative & GTM Alignment
"Our messaging no longer reflects how buyers think."
A customer-backed messaging framework that clearly articulates who you’re for, what problem you solve, and why you’re different – in language buyers recognize and respond to.
Customer Signal Program
"We gather feedback but don't systematically use it."
A repeatable system for capturing, analyzing, and activating customer signal across Product, Marketing, and Sales, so decisions are grounded in ongoing customer reality, not periodic gut checks.
Executive Advisory
"We need senior GTM guidance without adding headcount."
Ongoing, on-demand access to senior GTM thinking during the decisions that matter most, without the cost or commitment of a full-time executive.
WHO WE ARE
Built by leaders who've sat in your seat.
Inflection Marketing was built by founders who combine executive marketing leadership and deep product marketing expertise,
with experience at companies including BambooHR, Smartsheet, Microsoft, and Hewlett Packard Enterprise.
Amy Frampton
Co-Founder & Marketing Strategy Advisor
Amy is a three-time CMO with executive marketing leadership who excels at building customer-grounded positioning and GTM systems that helps companies scale and succeed. Amy brings the CMO's lens to every engagement with the ability to see across brand, demand, and go-to-market at once and find where the story is breaking down. She loves thriving through times of change, and knows how to create the alignment that makes execution stick.
Kristin Flandreau
Co-Founder & GTM Strategy Advisor
Kristin is a product marketing leader who excels at distilling complex technology into clear, credible narratives that resonate with the audiences who matter most. Kristin brings a deeply collaborative, customer-centered lens to every engagement, with a talent for aligning leadership and uncovering the story hiding inside hard-to-explain products. She thrives on partnering with teams to turn abstract ideas into results that customers genuinely connect with.
PARTNERS WITH EXPERIENCE AT
Let's find your signal.
Whether you're navigating a repositioning, preparing to scale, aligning leadership, or building a more customer-centered GTM strategy, we'd love to talk.
The best time to reconnect customer signal to growth is before momentum slows.