Two careers, built side by side.
Executive marketing leadership and deep product marketing expertise – now in your corner.
OUR STORY
We’ve led this work from the inside.
Between us, we’ve spent 40+ years leading marketing and product marketing teams inside B2B tech companies of every size. We’ve worked together across multiple companies, building messaging and GTM strategy side by side for years. We know how the other thinks when the pressure is on.
We’ve aligned leadership teams that couldn’t agree on what the company actually sold. We’ve repositioned products that outgrew their story, launched into new markets, integrated acquisitions, and scaled GTM teams. And we’ve done it across every major market shift of the last two decades – so we know what holds true when the ground moves.
Here’s the pattern we kept seeing: the companies that struggled weren’t under-resourced. They were under-informed. Smart teams working hard, still losing the plot – not because they didn’t care, but because nothing kept customer reality at the center as the company changed.
Those transitions have a name. Inflection points. They don’t just test your strategy; they test whether you still have a story that’s true in the market and shared inside the building. That’s where our name came from – and it’s the work we love most: find the customer signal, turn it into clarity, and build systems that keep the story on track as you grow.
Two of us, one shared focus for the work. Meet the team.
PARTNERS WITH EXPERIENCE AT
MEET THE FOUNDERS
Built by leaders who've sat in your seat.
Amy Frampton
Co-Founder & Marketing Strategy Advisor
Amy is a three-time CMO with executive marketing leadership who excels at building customer-grounded positioning and GTM systems that helps companies scale and succeed. Amy brings the CMO's lens to every engagement with the ability to see across brand, demand, and go-to-market at once and find where the story is breaking down. She loves thriving through times of change, and knows how to create the alignment that makes execution stick.
Kristin Flandreau
Co-Founder & GTM Strategy Advisor
Kristin is a product marketing leader who excels at distilling complex technology into clear, credible narratives that resonate with the audiences who matter most. Kristin brings a deeply collaborative, customer-centered lens to every engagement, with a talent for aligning leadership and uncovering the story hiding inside hard-to-explain products. She thrives on partnering with teams to turn abstract ideas into results that customers genuinely connect with.
Let's find your signal.
Whether you're navigating a repositioning, preparing to scale, aligning leadership, or building a more customer-centered GTM strategy, we'd love to talk.
The best time to reconnect customer signal to growth is before momentum slows.